Innovation everywhere we look.

There are at least three mega trends we find notable. Where they intersect suggests active ETFs will continue to grow in number, capability, sophistication and utility pushing the total amount of assets deployed in ETFs significantly higher:

• Technology and computing power — particularly in AI and fintech — have dramatically affected construction of the traditional portfolio
• Assets in Defined Contribution (DC) have eclipsed those in Defined Benefit (DB) plans and continue to grow
  • Companies are changing compensation models, shifting away from DB plans and toward DC savings plans
  • Improved DB plan funded status catalyzes the transfer non-strategic assets and liabilities from corporate balance sheets
  • The mission is changing for in-house investment talent, pushing talented asset allocators out of corporations
  • Individuals, now more reliant on DC savings plans, can benefit from having an experienced allocator embedded in an ETF
• Demographically, millennials are growing substantially more influential, committing their capital to products they find appealing

Investment techniques previously limited to — and commonplace in — institutional portfolio management are migrating into active ETFs and will marry up with the flow.

We are focused on bringing tried-and-true asset allocation rigor into ETFs, helping retail investors reap the rewards of having their own CIO.